The Minister of Tourism, Arts and Culture, Abla Dzifa Gomashie, has urged players in Ghana’s hospitality industry to deliver world-class services that reflect the country’s culture, creativity, and identity. She said every hotel and hospitality facility should “tell Ghana’s story” through its design, service, and guest experience.
Speaking at a symposium in Cape Coast to mark the 50th anniversary of the Ghana Hotels Association (GHA), Ms. Gomashie said the hospitality sector remained the backbone of Ghana’s tourism industry, which contributed GH¢4.8 billion to the economy in 2024. She called for a renewed commitment to excellence, emphasizing that improved service quality and customer satisfaction were vital to making Ghana the preferred destination for global travelers.
“You must help us weed out hotels with beautiful pictures online but nothing to show in reality. Our collective image as a country must be protected,” she cautioned.
The minister stressed that many hospitality facilities still took patrons for granted and failed to offer value for money. She urged hoteliers to invest in staff training, environmental cleanliness, and the use of locally produced goods, artworks, and cultural elements to enhance authenticity. “If I am in your hotel room, what shows I am in Ghana? There must be something that reflects our uniqueness,” she said.
Ms. Gomashie also commended the Ghana Hotels Association for its leadership and advocacy over the past five decades, noting that the association had helped transform Ghana’s tourism landscape into a vibrant international brand.
She reaffirmed the government’s commitment to work with the private sector to build a competitive, sustainable, and inclusive tourism and hospitality industry that promotes economic growth and job creation.
“We envision a future where every hotel in Ghana tells a story — not just of comfort or class, but of sustainability, culture, and creativity,” she concluded.
